You can’t force love: the effect of defaults on short- and long-term customer satisfaction and subsequent choice stability

Additional Metadata
Keywords	nudging, behavioral economics, decision making, default, satisfaction, choice stability, consumer behavior
Thesis Advisor	Dijksterhuis, G., Schley, Dan
Persistent URL	hdl.handle.net/2105/47464
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Penris, Eva. (2019). You can’t force love: the effect of defaults on short- and long-term customer satisfaction and subsequent choice stability. In Marketing Management.http://hdl.handle.net/2105/47464

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