Additional Metadata
Keywords Online dating, Maximization, Pre-purchase search behavior, Mindset priming, Choice overload
Thesis Advisor Chen, X., Loosschilder, Gerard
Persistent URL hdl.handle.net/2105/47469
Series Marketing Management
Citation
Kuypers, Kjel. (2019, April 4). "What if there is a better match after the next swipe?" - Does online dating make you more maximizing in a pre-purchase search?. Marketing Management. Retrieved from http://hdl.handle.net/2105/47469