Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality

Additional Metadata
Keywords	narrowcasting, broadcasting, audience size, viral marketing, virality, emotions, online sharing
Thesis Advisor	Genevsky, Alex, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/47485
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arzini, Livia. (2019, April 11). Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality. Marketing Management. Retrieved from http://hdl.handle.net/2105/47485

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