Additional Metadata
Keywords narrowcasting, broadcasting, audience size, viral marketing, virality, emotions, online sharing
Thesis Advisor Genevsky, Alex, Molenaar, Cor
Persistent URL hdl.handle.net/2105/47485
Series Marketing Management
Citation
Arzini, Livia. (2019, April 11). Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality. Marketing Management. Retrieved from http://hdl.handle.net/2105/47485