2019-04-11
Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality
Publication
Publication
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Genevsky, Alex, Molenaar, Cor | |
hdl.handle.net/2105/47485 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Arzini, Livia. (2019, April 11). Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality. Marketing Management. Retrieved from http://hdl.handle.net/2105/47485
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