Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality

Additional Metadata
Keywords	narrowcasting, broadcasting, audience size, viral marketing, virality, emotions, online sharing
Thesis Advisor	Genevsky, Alex, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/47485
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arzini, Livia. (2019). Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality. In Marketing Management.http://hdl.handle.net/2105/47485

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