Additional Metadata
Keywords social incentive, online review webiste
Thesis Advisor Chen, X., Fytraki, Agapi
Persistent URL hdl.handle.net/2105/47540
Series Marketing Management
Citation
Lyu, Xinrong. (2019, April 18). How do social incentives affect online review quality under positive or negative purchasing experiences?. Marketing Management. Retrieved from http://hdl.handle.net/2105/47540