2019-04-18
How do social incentives affect online review quality under positive or negative purchasing experiences?
Publication
Publication
Additional Metadata | |
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Chen, X., Fytraki, Agapi | |
hdl.handle.net/2105/47540 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lyu, Xinrong. (2019, April 18). How do social incentives affect online review quality under positive or negative purchasing experiences?. Marketing Management. Retrieved from http://hdl.handle.net/2105/47540
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