2019-04-18
How do social incentives affect online review quality under positive or negative purchasing experiences?
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Chen, X., Fytraki, Agapi | |
| hdl.handle.net/2105/47540 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Lyu, Xinrong. (2019). How do social incentives affect online review quality under positive or negative purchasing experiences?. In Marketing Management.http://hdl.handle.net/2105/47540 |
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