Additional Metadata
Keywords website morphing, brand attitudes, website interactivity, reciprocal communication, active control, website characteristics, consumer segmentation
Thesis Advisor Ferecatu, Alina, Fytraki, Agapi
Persistent URL hdl.handle.net/2105/47545
Series Marketing Management
Citation
Fagin-Stief, Lara. (2019, April 25). Brand attitudes in website morphing - How interactive online shops can influence our consumption behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/47545