2019-04-25
Brand attitudes in website morphing - How interactive online shops can influence our consumption behavior
Publication
Publication
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Ferecatu, Alina, Fytraki, Agapi | |
hdl.handle.net/2105/47545 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Fagin-Stief, Lara. (2019, April 25). Brand attitudes in website morphing - How interactive online shops can influence our consumption behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/47545
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