Brand attitudes in website morphing - How interactive online shops can influence our consumption behavior

Additional Metadata
Keywords	website morphing, brand attitudes, website interactivity, reciprocal communication, active control, website characteristics, consumer segmentation
Thesis Advisor	Ferecatu, Alina, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/47545
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fagin-Stief, Lara. (2019). Brand attitudes in website morphing - How interactive online shops can influence our consumption behavior. In Marketing Management.http://hdl.handle.net/2105/47545

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