Predicting virality of business-generated videos. Can transcripts improve predicting virality?

Additional Metadata
Keywords	Viral Marketing, predictive modeling, topic modeling, Video
Thesis Advisor	Schoonees, P.C., Berens, Guido
Persistent URL	hdl.handle.net/2105/47684
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Haas, Anne. (2019, May 23). Predicting virality of business-generated videos. Can transcripts improve predicting virality?. Marketing Management. Retrieved from http://hdl.handle.net/2105/47684

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