Additional Metadata
Keywords Viral Marketing, predictive modeling, topic modeling, Video
Thesis Advisor Schoonees, P.C., Berens, Guido
Persistent URL hdl.handle.net/2105/47684
Series Marketing Management
Citation
de Haas, Anne. (2019, May 23). Predicting virality of business-generated videos. Can transcripts improve predicting virality?. Marketing Management. Retrieved from http://hdl.handle.net/2105/47684