Predicting virality of business-generated videos. Can transcripts improve predicting virality?

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Keywords	Viral Marketing, predictive modeling, topic modeling, Video
Thesis Advisor	Schoonees, P.C., Berens, Guido
Persistent URL	hdl.handle.net/2105/47684
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Haas, Anne. (2019). Predicting virality of business-generated videos. Can transcripts improve predicting virality?. In Marketing Management.http://hdl.handle.net/2105/47684

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