Additional Metadata
Keywords sports, minority, inclusive advertising, social identity, ethical marketing, Black, Muslim
Thesis Advisor Jacobs, Gabriele, van t Klooster, Erik
Persistent URL hdl.handle.net/2105/47719
Series Marketing Management
Citation
Jalal, Sara. (2019, May 31). Manipulating a model’s apparent ethnicity and religion to influence viewer responses to sportswear advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/47719