2019-07-16
WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.
Publication
Publication
The interplay of brand crisis type and crisis response on consumers’ likelihood to engage in electronic word of mouth, following a corporate crisis.
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| Landsman-Schwartz, V. | |
| hdl.handle.net/2105/47837 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Koumelas Arazos, N. (2019, July 16). WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.. Business Economics. Retrieved from http://hdl.handle.net/2105/47837
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