WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.: The interplay of brand crisis type and crisis response on consumers’ likelihood to engage in electronic word of mouth, following a corporate crisis.

Additional Metadata
Thesis Advisor	Landsman-Schwartz, V.
Persistent URL	hdl.handle.net/2105/47837
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koumelas Arazos, N. (2019, July 16). WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.: The interplay of brand crisis type and crisis response on consumers’ likelihood to engage in electronic word of mouth, following a corporate crisis.. Business Economics. Retrieved from http://hdl.handle.net/2105/47837

WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.