WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.: The interplay of brand crisis type and crisis response on consumers’ likelihood to engage in electronic word of mouth, following a corporate crisis.

Additional Metadata
Thesis Advisor	Landsman-Schwartz, V.
Persistent URL	hdl.handle.net/2105/47837
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koumelas Arazos, N. (2019). WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.: The interplay of brand crisis type and crisis response on consumers’ likelihood to engage in electronic word of mouth, following a corporate crisis. In Business Economics.http://hdl.handle.net/2105/47837

WHEN THINGS GO BAD, AN APOLOGY BRINGS THE DISCUSSION TO AN END.