An exploration of the applications of artificial intelligence to digital marketing strategies

This dissertation discusses novel digital marketing concepts which have revolutionized and transformed marketing. The most pertinent concept of this dissertation is search engine optimization (SEO), which consists of methods that when applied, idealizes a website with respect to search engine algorithms. When you search for something online, a search engine such as Google produces a search results page, of websites, in a ranked order. If you are a salesperson, you want your website to rank first on the results page when someone makes a search related to the product or service you are offering. The extent to which one is successful in achieving this, depends on one’s ability to apply the techniques discussed in this dissertation. The structure of the dissertation is based on ideas, which have been broken down into a descriptive set of search engine optimizing steps, available to website designers. For that reason, this dissertation may be perceived as a guide for an entrepreneur who intends to create a digital marketing platform for a product or service. Included, is a discussion of the risks and opportunities that together form of the implications of these digital marketing developments.