2019-07-04
Big enough to help: How power and message focus influence charitable giving
Publication
Publication
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Genevsky, Alex, Chan, Hang-Yee | |
hdl.handle.net/2105/48087 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Dhanika Isvara Kamaruddin, Dhanika. (2019, July 4). Big enough to help: How power and message focus influence charitable giving. Marketing Management. Retrieved from http://hdl.handle.net/2105/48087
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