Entertain me: Does mood have an effect on the purchase intentions for entertainment goods?

Additional Metadata
Keywords	Mood, Purchase intentions, Impulsive buying, Tangibility, Entertainment, Entertainment goods
Thesis Advisor	Pauwels, Pamela, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/48089
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rockx, Lotte. (2019). Entertain me: Does mood have an effect on the purchase intentions for entertainment goods?. In Marketing Management.http://hdl.handle.net/2105/48089

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