Concreteness – a Marketing tool to increase the attractiveness of sustainable products? – A research conducted in the setting of ocean plastic offers –

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Keywords	ocean plastic, transparency, corporate credibility, concreteness, perceived behavioral impact
Thesis Advisor	Van den Bergh, B., Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/48233
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wundram, Alina. (2019, July 11). Concreteness – a Marketing tool to increase the attractiveness of sustainable products? – A research conducted in the setting of ocean plastic offers –. Marketing Management. Retrieved from http://hdl.handle.net/2105/48233

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