Concreteness – a Marketing tool to increase the attractiveness of sustainable products? – A research conducted in the setting of ocean plastic offers –

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Keywords	ocean plastic, transparency, corporate credibility, concreteness, perceived behavioral impact
Thesis Advisor	Van den Bergh, B., Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/48233
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wundram, Alina. (2019). Concreteness – a Marketing tool to increase the attractiveness of sustainable products? – A research conducted in the setting of ocean plastic offers –. In Marketing Management.http://hdl.handle.net/2105/48233

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