Brand personification: The relationships between emojis, channel, anthropomorphism and brand attitudes

Additional Metadata
Keywords	Emojis, Personification, Social Media, Anthropomorphism, Brand Attitude, Purchase Intention, Channel
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/48238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Goes, Brigit. (2019, July 11). Brand personification: The relationships between emojis, channel, anthropomorphism and brand attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/48238

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