Brand personification: The relationships between emojis, channel, anthropomorphism and brand attitudes

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Keywords	Emojis, Personification, Social Media, Anthropomorphism, Brand Attitude, Purchase Intention, Channel
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/48238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Goes, Brigit. (2019). Brand personification: The relationships between emojis, channel, anthropomorphism and brand attitudes. In Marketing Management.http://hdl.handle.net/2105/48238

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