Research into Consumer-generated content and Marketer-generated content on Millennial’s purchase intention

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Keywords	Intention to purchase, consumer-generated content, marketer-generated content, source credibility
Thesis Advisor	Martinovici, A., Liberali, Jordana
Persistent URL	hdl.handle.net/2105/48240
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cui, Hongbo. (2019, July 11). Research into Consumer-generated content and Marketer-generated content on Millennial’s purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/48240

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