Research into Consumer-generated content and Marketer-generated content on Millennial’s purchase intention

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Keywords	Intention to purchase, consumer-generated content, marketer-generated content, source credibility
Thesis Advisor	Martinovici, A., Liberali, Jordana
Persistent URL	hdl.handle.net/2105/48240
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cui, Hongbo. (2019). Research into Consumer-generated content and Marketer-generated content on Millennial’s purchase intention. In Marketing Management.http://hdl.handle.net/2105/48240

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