Additional Metadata
Keywords veganism, vegan identity, meat substitutes, qualitative research
Thesis Advisor Brodin, A.K., Genevsky, Alex
Persistent URL hdl.handle.net/2105/48246
Series Marketing Management
Citation
Huijsman, Linn. (2019, July 11). The decade of the vegan: a qualitative investigation into vegan identity and vegans' relationship with meat substitutes. Marketing Management. Retrieved from http://hdl.handle.net/2105/48246