Controversial advertising and its effect on consumer-based brand equity

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Keywords	Controversial Advertising, Consumer-based Brand Equity, Ad Liking, Celebrity Involvement, Brand Awareness, Brand Loyalty, Brand Attitude
Thesis Advisor	van t Klooster, Erik, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/48247
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bleichrodt, Joël. (2019, July 11). Controversial advertising and its effect on consumer-based brand equity. Marketing Management. Retrieved from http://hdl.handle.net/2105/48247

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