Additional Metadata
Keywords beacon, consumer tracking, proximity marketing, Technology Acceptance Model, smart retail technology, LBS, privacy concerns
Thesis Advisor van t Klooster, Erik, Szymanowski, Maciej
Persistent URL hdl.handle.net/2105/48248
Series Marketing Management
Citation
Sen, Irem. (2019, July 11). Consumer acceptance of Beacon-based technologies in shopping centers. Marketing Management. Retrieved from http://hdl.handle.net/2105/48248