Consumer acceptance of Beacon-based technologies in shopping centers

Additional Metadata
Keywords	beacon, consumer tracking, proximity marketing, Technology Acceptance Model, smart retail technology, LBS, privacy concerns
Thesis Advisor	van t Klooster, Erik, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/48248
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sen, Irem. (2019, July 11). Consumer acceptance of Beacon-based technologies in shopping centers. Marketing Management. Retrieved from http://hdl.handle.net/2105/48248

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