Additional Metadata
Keywords Website Morphing, Decision making, Choice overload, Maximizer, recommendation system
Thesis Advisor Ferecatu, Alina, van Overveld, Mark
Persistent URL hdl.handle.net/2105/48249
Series Marketing Management
Citation
Nien, Tina. (2019, July 11). Are recommendations really helping? A study in the effect of recommendation and decision-making style on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/48249