Additional Metadata
Keywords e-commerce, website attributes, cultural values, preferences, choice based conjoint
Thesis Advisor Szymanowski, Maciej, De Raaf, Daan
Persistent URL hdl.handle.net/2105/48254
Series Marketing Management
Citation
Baferou, Angeliki. (2019, July 11). A discrete choice analysis on user preferences for e-commerce site attributes: Moderating effects of individual-level culture. Marketing Management. Retrieved from http://hdl.handle.net/2105/48254