2019-07-11
A discrete choice analysis on user preferences for e-commerce site attributes: Moderating effects of individual-level culture
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Szymanowski, Maciej, De Raaf, Daan | |
| hdl.handle.net/2105/48254 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Baferou, Angeliki. (2019). A discrete choice analysis on user preferences for e-commerce site attributes: Moderating effects of individual-level culture. In Marketing Management.http://hdl.handle.net/2105/48254 |
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