Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour

Additional Metadata
Keywords	Personalization, Cost-Benefit trade-off, Consumer satisfaction, Behavioural responses
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/48255
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beznea, Irina. (2019, July 11). Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/48255

Publication