Additional Metadata
Keywords Personalization, Cost-Benefit trade-off, Consumer satisfaction, Behavioural responses
Thesis Advisor Fytraki, Agapi, Schoonees, P.C.
Persistent URL hdl.handle.net/2105/48255
Series Marketing Management
Citation
Beznea, Irina. (2019, July 11). Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/48255