Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour

Additional Metadata
Keywords	Personalization, Cost-Benefit trade-off, Consumer satisfaction, Behavioural responses
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/48255
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beznea, Irina. (2019). Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour. In Marketing Management.http://hdl.handle.net/2105/48255

Publication