Additional Metadata
Keywords Customer Motivation, online food ordering, hedonic motivation, utilitarian motivation, purchase intention, intention to order online, attitude towards online foor ordering
Thesis Advisor Fytraki, Agapi, Schoonees, P.C.
Persistent URL hdl.handle.net/2105/48256
Series Marketing Management
Citation
van Vreeswijk, Daan. (2019, July 11). Antecedents of customer motivation and their influence on intention to order food online. Marketing Management. Retrieved from http://hdl.handle.net/2105/48256