Additional Metadata
Keywords personalization, personalized advertising, personalization effectiveness, need for uniqueness, need for cognition, perceived personalization
Thesis Advisor Fytraki, Agapi, Chen, X.
Persistent URL hdl.handle.net/2105/48257
Series Marketing Management
Citation
Slabbekoorn, Tamara. (2019, July 11). The moderating effect of personal characteristics on the impact of a personalized ad on attitude and purchase decision. Marketing Management. Retrieved from http://hdl.handle.net/2105/48257