The moderating effect of personal characteristics on the impact of a personalized ad on attitude and purchase decision

Additional Metadata
Keywords	personalization, personalized advertising, personalization effectiveness, need for uniqueness, need for cognition, perceived personalization
Thesis Advisor	Fytraki, Agapi, Chen, X.
Persistent URL	hdl.handle.net/2105/48257
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Slabbekoorn, Tamara. (2019). The moderating effect of personal characteristics on the impact of a personalized ad on attitude and purchase decision. In Marketing Management.http://hdl.handle.net/2105/48257

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