Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model

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Keywords	freemium, purchase intention, premium, emotional attachment, loss aversion, psychological ownership, affective reactions
Thesis Advisor	van Overveld, Mark, Klesse, Anne
Persistent URL	hdl.handle.net/2105/48434
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Yangling. (2019, July 18). Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model. Marketing Management. Retrieved from http://hdl.handle.net/2105/48434

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