2019-07-18
Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model
Publication
Publication
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van Overveld, Mark, Klesse, Anne | |
hdl.handle.net/2105/48434 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Chen, Yangling. (2019, July 18). Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model. Marketing Management. Retrieved from http://hdl.handle.net/2105/48434
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