Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model

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Keywords	freemium, purchase intention, premium, emotional attachment, loss aversion, psychological ownership, affective reactions
Thesis Advisor	van Overveld, Mark, Klesse, Anne
Persistent URL	hdl.handle.net/2105/48434
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Yangling. (2019). Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model. In Marketing Management.http://hdl.handle.net/2105/48434

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