How rewards influence the willingness to provide personal information online

Additional Metadata
Keywords	willingness to share personal information, online, brand strength, rewards, personalization
Thesis Advisor	Martinovici, A., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48435
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vlaanderen, Elisa. (2019). How rewards influence the willingness to provide personal information online. In Marketing Management.http://hdl.handle.net/2105/48435

Publication