2019-07-18
It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
Bhattacharjee, Amit, Klesse, Anne | |
hdl.handle.net/2105/48438 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vos, Eline. (2019, July 18). It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives. Marketing Management. Retrieved from http://hdl.handle.net/2105/48438
|