It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives

Additional Metadata
Keywords	Sustainability, Anti-Profit Beliefs, Tainted Altruism, Environmental Concern, Moralized Judgment, Protected Values
Thesis Advisor	Bhattacharjee, Amit, Klesse, Anne
Persistent URL	hdl.handle.net/2105/48438
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vos, Eline. (2019, July 18). It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives. Marketing Management. Retrieved from http://hdl.handle.net/2105/48438

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