How can the right marketing strategy lead to the commercialisation of insect-based food in Germany?

Additional Metadata
Keywords	Insect-based food, Marketing tools, Marketing strategy, Germany, food neophobia, entomophagy
Thesis Advisor	Berens, Guido, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/48441
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scharpenack, Charlotte. (2019, July 18). How can the right marketing strategy lead to the commercialisation of insect-based food in Germany?. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/48441

Publication