Where will consumers shop? First, understand why and what - The influence of consumers’ motivation and product involvement on the choice for a shopping channel

Additional Metadata
Keywords	Product Involvement, Shopping Motivation, Shopping Channel, Online Shopping, Physical Stores Shopping
Thesis Advisor	van Overveld, Mark, Gai, Jia
Persistent URL	hdl.handle.net/2105/48735
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Good Lima Couto, Nathália. (2019, July 29). Where will consumers shop? First, understand why and what - The influence of consumers’ motivation and product involvement on the choice for a shopping channel. Marketing Management. Retrieved from http://hdl.handle.net/2105/48735

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