Pleasure vs health. Examining the effectiveness of using a dual advertising appeal for healthy food products in a social media context

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Keywords	utilitarian reasons, advertising appeal, brand attitude, intention to buy, social media advertising, food advertising, hedonic reasons
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/48737
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Mooij, Lizette. (2019, July 29). Pleasure vs health. Examining the effectiveness of using a dual advertising appeal for healthy food products in a social media context. Marketing Management. Retrieved from http://hdl.handle.net/2105/48737

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