2019-07-30
How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices
Publication
Publication
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Brodin, A.K., Smidts, Ale | |
hdl.handle.net/2105/48743 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Misra, Yashendra. (2019, July 30). How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices. Marketing Management. Retrieved from http://hdl.handle.net/2105/48743
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