How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices

Additional Metadata
Keywords	Influencer Marketing, Instagram, Qualitative, Social Media, Interviews
Thesis Advisor	Brodin, A.K., Smidts, Ale
Persistent URL	hdl.handle.net/2105/48743
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Misra, Yashendra. (2019). How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices. In Marketing Management.http://hdl.handle.net/2105/48743

Publication