2019-07-30
Follower or followed? The impact of social comparison on brand loyalty, in the context of social media
Publication
Publication
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van Overveld, Mark, Szymanowski, Maciej | |
hdl.handle.net/2105/48784 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Broere, Marit. (2019, July 30). Follower or followed? The impact of social comparison on brand loyalty, in the context of social media. Marketing Management. Retrieved from http://hdl.handle.net/2105/48784
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