Follower or followed? The impact of social comparison on brand loyalty, in the context of social media

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Keywords	social media, social comparison, brand loyalty, self-esteem
Thesis Advisor	van Overveld, Mark, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/48784
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Broere, Marit. (2019, July 30). Follower or followed? The impact of social comparison on brand loyalty, in the context of social media. Marketing Management. Retrieved from http://hdl.handle.net/2105/48784

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