Follower or followed? The impact of social comparison on brand loyalty, in the context of social media

Additional Metadata
Keywords	social media, social comparison, brand loyalty, self-esteem
Thesis Advisor	van Overveld, Mark, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/48784
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Broere, Marit. (2019). Follower or followed? The impact of social comparison on brand loyalty, in the context of social media. In Marketing Management.http://hdl.handle.net/2105/48784

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