2019-07-30
The effect of an advertisement’s emotional appeal on charitable giving
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
Van den Bergh, B., van Overveld, Mark | |
hdl.handle.net/2105/48787 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Oele, Anne. (2019, July 30). The effect of an advertisement’s emotional appeal on charitable giving. Marketing Management. Retrieved from http://hdl.handle.net/2105/48787
|