The effect of an advertisement’s emotional appeal on charitable giving

Additional Metadata
Keywords	NGO, advertising, emotional appeal, charitable giving, gaze direction, charity
Thesis Advisor	Van den Bergh, B., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/48787
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oele, Anne. (2019, July 30). The effect of an advertisement’s emotional appeal on charitable giving. Marketing Management. Retrieved from http://hdl.handle.net/2105/48787

Publication