The effect of an advertisement’s emotional appeal on charitable giving

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Keywords	NGO, advertising, emotional appeal, charitable giving, gaze direction, charity
Thesis Advisor	Van den Bergh, B., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/48787
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oele, Anne. (2019). The effect of an advertisement’s emotional appeal on charitable giving. In Marketing Management.http://hdl.handle.net/2105/48787

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