International Brands’ involvement in controversial social issues

Additional Metadata
Keywords	brands taking a stand, controversial social issues, locality of issues, purchase intentions, attitude towards a brand
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/48794
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karalazou, Ilektra. (2019, July 30). International Brands’ involvement in controversial social issues. Marketing Management. Retrieved from http://hdl.handle.net/2105/48794

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