International Brands’ involvement in controversial social issues

Additional Metadata
Keywords	brands taking a stand, controversial social issues, locality of issues, purchase intentions, attitude towards a brand
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/48794
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karalazou, Ilektra. (2019). International Brands’ involvement in controversial social issues. In Marketing Management.http://hdl.handle.net/2105/48794

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