A study of perspective taking in charitable advertising

Additional Metadata
Keywords	Charity advertising, perspective taking, empathy
Thesis Advisor	Genevsky, Alex, Chan, Hang-Yee
Persistent URL	hdl.handle.net/2105/48795
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Driel, Marc. (2019, July 30). A study of perspective taking in charitable advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/48795

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