A study of perspective taking in charitable advertising

Additional Metadata
Keywords	Charity advertising, perspective taking, empathy
Thesis Advisor	Genevsky, Alex, Chan, Hang-Yee
Persistent URL	hdl.handle.net/2105/48795
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Driel, Marc. (2019). A study of perspective taking in charitable advertising. In Marketing Management.http://hdl.handle.net/2105/48795

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